Author: mysteryshoppers

In Nigeria, mystery shopping is not yet a recognized business, but with the growing number of retail establishments and stiff competition in the operating environment, there exists a business opportunity in this area. Without overstating the importance of quality customer service, more and more companies should engage the services of mystery shoppers to know if […]

Mystery shopping is a service which provides businesses the opportunity to obtain independent, non-biased evaluation of their business practices, service delivery, employee behaviour, etc, through an external party. Some other tags for mystery shopping include secret shopping, secret performance evaluation, service check and front line evaluation. Mystery shoppers perform specific tasks such as purchasing a […]

Mystery shopping, The term “mystery shopping” was coined in the 40’s, and it use by Market research companies. Mystery shopping is also known as secret shopping, it is the method by which an organisation evaluates its employees to establish service quality monitoring, there are different method to monitor and evaluate service delivery, the most used […]